Make a customer, not a sale.”
Are you tired to hear cold responses from the peoples whom you try to sale gym membership???
Don’t worry you landed in the right place.
Today, I am going to tell you the step by step actionable formula of How to Sell More Gym Memberships. Check out each step I am listing below.
Create Buyer’s Persona:
Before pitching the peoples for joining your gym you need to create right buyer’s persona. If you will know your customers well then it will be easy to sale. Once you will have right buyer’s persona and pitch them in a right way, you will find a tremendous increment in sales.
You need to create a different type of buyer’s persona according to your target audience. A buyer’s persona will help you to know your customers in a more better way.
What is their interest?
what issues are they facing?
what are their pain points?
Check out the sample of buyer’s persona.
Interest: Dancing, Modeling, Clubbing
Problem They are facing: Obesity, Skinny Body, Health issues.
Once you have buyer’s persona, you are ready to move on to the second step.
Providing a Demo Class & Collect The Data:
Provide a free or paid demo class to the people and provide them better service and environment. Promote your demo class session in your targeted area. A free session is a good way to collect leads for your gym.
Before pitching we should listen to the problems of the people.
Like, If they wanna lose body fat or need a muscular body which is a dream of everyone.
Ask the visitors for their feedback. Gather their contact details for further communication.
Identifying The Pain Point:
For a successful pitch, you need to hit on the pain point of your targeted customers. Enlist the problems your target customers are facing.
It can be anything.
Loosing body fat, Gaining Muscles, Getting ride of health disease.
Once you will know their pain points. It will be way easy for you to pitch them in a write way. You need to emphasis on their pain point. Tell them how you can benefit them and help them in getting rid of their issue.
Pitch Your Customers in a Smarter Way:
Now, you have buyer’s persona and you know the pain point of your target audience. The next step for you is to pitch them.
But, pitching the peoples one by one is hectic and time-consuming. So, how you going to do that? Well, here comes the Igym software. It’s an online software through which you can manage your gym like a pro. Check out the demo of igym software here.
- Head over to the igymsoft.com and get this software. Once this software will integrate on your gym website. You will be able to use this amazing software.
- The second step is to go to the dashboard of Igymsoft.
- Click on the Information Broadcast Button.
- Then you will see the option of “SMS/Email” on drop down menu.
- After that, you will be able to add the data of the peoples you want to pitch.
- Once you will be done with adding the data of the customers.
- Send a mail one by one or you can many people in the mail. That’s all depends on you.
You are done with pitching. Make sure you will emphasis on the pain point of those peoples.
Don’t Forget To Take Follow-Ups:
If you will not get enough response, then don’t be hopeless. It happens because people take time in making their decision. Make sure you keep on sending them useful fitness tips. Create awareness about fit lifestyle by your emails.
Send them your special deals and offers on a weekly and monthly basis. It’s easy for you to manage by Igym software’s enquiry feature.
I am sure you are ready to go with these steps and all set to greet your new customers. In this era it’s not about pitching, you need to hit on their pain point for higher conversion rate. If there will be any question or tip you have to feel free to leave on it comment section.
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